BASE Line

Seeing the true potential of people in your business is vital for growth.

Hawksberry is the creator of BASE Line.
A framework for clearly identifying the
talent and contribution people can employ
in an organisation.

The BASE Line measurement captures information about people in four key areas.

This allows the mapping and assessment of people and teams, and provides greater information to help make more informed resourcing decisions. It is often stated that people are an organisation's greatest resource. This assessment provides the tools for better planning, ensuring you have the right people in the right place, at the right time – all with the correct skill set.

Behaviours & Traits – Can be summarised as the observable actions of people. How they conduct their selves. For example, how they react to dealing with customers under stress; what they do in a leadership position.

Attitudes & Beliefs – These are more internal and directly affect behaviour and traits. They can indicate how a person may perform in a future situation, and can also explain why a person acts a certain way in a particular scenario.

Skills & Competence – Is a measure of how a person can perform specific tasks, and to what proficiency. For example, compliance to HR legislation and processes; an ability to manage projects, and control their personal workload.

Education & Training – Provides a useful profile of a person's background. Helping to extract and identify further skills and competencies to be utilised. Education can be defined as a broadly based process to generally improve a person's performance or career. Training however, is more specific and aimed at helping people in defined circumstances.

Not only does BASE Line help you discover that hidden talent in the business, it also links together many of your existing HR processes, such as: job specifications, recruitment, training objectives, personal development plans, performance management, competency frameworks, etc, so they become better aligned with the business.

This is turn increases the leverage that teams of people have and demonstrates to the business the contribution that HR can bring in achieving company strategy.

The more efficient a business is in turning intangible concepts and ideas into tangible products and services, the more competitive advantage it has over its rivals.

View our Management & Leadership Competency Model to understand how BASE Line can be used to create value adding development programmes, and also provide detailed competency maps.